2014 Partnership Proposals | Page 7

As one of the world’s ultimate destinations for arts and innovation, Melbourne Festival presents Australian brands with a powerful platform for alignment. Connecting with the Festival provides direct access to an audience who are: • Cultural aficionados • High net worth active life-stylers • Young mainstream consumers • Loyal passionate arts-lovers • Business and government leaders Melbourne Festival will ensure that your brand has a meaningful partnership with an event that delivers measurable return on investment. 7 THISISPOPBABY – WERK | Photo: Leah Robertson IN FESTIVAL