2014 Partnership Proposals | Page 30

PARTNERSHIP OPPORTUNITI Partnership opportunities can be tailored in a number of different ways. Melbourne Festival will work with you to determine a partnership package to suit your objectives and ensure your brand is exposed to the following partnership benefits. BRANDING & STATUS Building a strong alignment Benefits may include logo and branding recognition on: • Category exclusivity • Presenting rights to events • Official program and website • Event signage including flags, banners, venue signage, billboards, train and tram networks • Digital extensions including website, social media and e-newsletters MARKETING Benefit from a high exposure, high value campaign As a partner you may benefit from: • Inclusion in Festival advertising campaigns across digital, print, TV, radio and outdoor • Brand advertisement placements in the program, on the website and e-newsletters • Intergration across social media platforms • Participation in major consumer promotions to Festival audience • Access to the Melbourne Festival database for promotional purposes