DRINK DRIVING INITIATIVE
BY THE NUMBERS
CHINA
• Projects run in 9 cities with support from
19 local partners.
• 1,942 students participated in an intervention
program for novice drivers.
NIGERIA
• 2 capacity-building workshops held to train
representatives from NGOs, academia, and unions.
• 1 zone (North Central) completed in the six
geopolitical zone roadside survey project.
COLOMBIA
• 25 checkpoints visited in 6 cities.
• 8 seminars in 6 cities with over 515 attendees total.
RUSSIA
• Over 2,000 students were reached through the
driving schools program.
• Program expanded from Smolensk to the Sterlitamak,
Ulyanovsk, and Mordovia regions.
MEXICO
• 9 train-the-trainer workshops held, with over 340
trained in 2014.
• 26,000 students reached through a Cero Muertes por
Alcohol al Volante (Towards Zero Deaths from
Drinking and Driving) educational program workshops.
VIETNAM
• 350 government officers trained at workshops.
• 2,800 people attended local campaign launches.
EXECUTIVE SUMMARY
Drink driving is an issue of global concern and has become
a priority among public health and road safety professionals
at the international, national, and local levels. In fact, the
United Nations General Assembly has declared 2011-2020 the
Decade of Action for Road Safety and has proposed a framework
for addressing key road safety issues including drinking and
driving. Similarly, in 2010 the World Health Organization (WHO)
adopted the Global Strategy to Reduce the Harmful Use of
Alcohol, which highlights drinking and driving as a priority area
for action. Both the Decade of Action for Road Safety and the
Global Strategy to Reduce the Harmful Use of Alcohol call for
a multi-stakeholder approach to addressing these issues, and
outline ways for governments, international agencies, civil
societies, and the private sector to contribute.
Nigeria, Russia, and Vietnam. This engagement builds on the
earlier Global Actions on Harmful Drinking programs, which
focused on capacity building and training, implementation
of projects at the local level, and monitoring, evaluation, and
dissemination of global best practices in six countries.
This report provides an overview of the progress made in 2014
in the six focus countries of the drink driving initiative.
Ongoing Implementation
2014 was the second year of implementing the drink driving
programs as part of the Beer, Wine and Spirits Producers’
Commitments. In each of the six countries, 2014 activities built
on the groundwork laid in recent years. The types of interventions
underway in each country had been determined by situation
assessments conducted in 2010. Following the situation
assessments, efforts focused on identifying and collaborating
with key stakeholders. We engaged a range of partners, including
local governments, law enforcement, NGOs, and the private sector.
Interventions fell into three broad categories: public awareness
campaigns, law enforcement interventions, and interventions
targeting specific driver groups.
In 2014, signatories to the Beer, Wine and Spirits Producers’
Commitments to Reduce Harmful Drinking engaged in their
second year of a five-year implementation plan. The Commitments
aim to strengthen and expand producers’ targeted efforts
in five areas, one of which is to reduce drinking and driving.
As secretariat to the Commitments, the International Alliance
for Responsible Drinking (IARD) continues to coordinate work
on the drink driving initiative in China, Colombia, Mexico,
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