BBB helps people find and recommend businesses , brands , and charities they can trust .
People today are overwhelmed with choices – and often unsure about where to find verified , unbiased information . There are more than 30 million businesses in North America alone ; and hundreds of thousands of sites around the world where people shop online . There are thousands of free and subscription websites that offer a range of information , including reviews , reports , directories , listings , and gripe sites .
BBB is the one place you can find it all .
For over 100 years , BBB has helped people make smarter decisions and is evolving to meet fast changing marketplace needs .
BBB sets standards for ethical business behavior and monitors compliance . Almost 400,000 Accredited Businesses meet and commit to our high standards .
BBB helps consumers identify trustworthy businesses , and those that aren ’ t , through more than 4 million BBB Business Reviews .
BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say .
BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going .
BBB coaches businesses on ethical behavior and how to build stronger , more trusting relationships with their customers .
BBB offers its national and local consumer services online and in person . Through our efforts , BBB helps millions of people each year .