2013 Annual Report v1 | Page 22

22 ETA Annual Report PR and Marketing (Review) The past year has seen a significant increase in the profile of Touch in England, both with the media and the wider public. Our challenge as ETA is to be able to meet those demands. As this report goes to print, we are in the final stages of signing up some valuable sponsorship deals and entering agreements with numerous stakeholders. The next few years should see these partnerships bear the fruit to allow us to expand the interest in the sport further, for all to benefit. Sponsors, Partners & Agreements England Touch has a number of corporate sponsors and reciprocal partners within the sporting world. Below is a small list of those associates we are currently working with. Analytics With today’s technology, we can now track how successful our efforts are, by using analytic tools. Website: Hits in September: 2910 Visits: 4842 Unique Visitors: 2910 Pageviews: 13014 Pages / Visit : 2.69 Avg. Visit Duration : 00.02:21 45.4 % Newsletter Recipients: 2351 Total opens: 1072 Successful deliveries: 98.8% Clicks per unique opens: 21.4% England Touch are always on the lookout for advertising opportunities and are interested in talking to further companies and businesses about team sponsorship. Opportunities are available in a wide range of categories. Facebook Likes: 927 Reach: 1437 # Engaged: 265 England Touch Association Twitter Tweets: 1492 Following: 355 Followers: 877 54.6 %