“Found
*me”
arises
from
this
spontaneous
usage
This
combina?on
of
d
evice
accessibility
and
spur-?of-?the-?moment
usage
to
get
something
done
leads
to
a
sense
of
“found
*me”
Consumers
use
these
“micro-?moments”
across
mul?ple
screens
to
search,
shop,
communicate
and
keep
entertained.
This
o?ers
adver?sers
more
touchpoint
opportuni?es
to
engage
consumers
throughout
the
day.
“I’m
online
more
than
before,
for
sure.
I
check
a
lot
more
stu?
every
day
than
I
normally
would
have
never
done,
because
it’s
so
easy
to
check.
I
can
go
to
10
apps,
when
I
have
15
free
minutes,
I
can
check
my
bank
account
or
I
can
check
the
news
or
I
can
check
some
music
websites
that
are
very
cool.”
-?
Leum
“I
scan
for
deals
on
Groupon
or
TwiLer
when
I’m
wai?ng
in
line.
It’s
life
?me
management.
Whether
it’s
something
urgent
for
business
or
something
fun
–
I
get
to
choose
what
to
look
at.”
-?
Maria
37