2012_The_New Multi-screen_World 2012_The_New Multi-screen_World | Page 25

Smartphones  are  the  most  frequent     companion  devices  during  simultaneous  usage     57%   28%   with  a  PC/Laptop   of  the  ?me  when  we’re   using  a  smartphone,  we’re   using  another  device     77%   49%   with  a  smartphone   of  the  ?me  when  we’re   using  a  TV,  we’re  using   another  device   with  television   29%     with  PC/Laptop   34%   75%   35%   with  a  smartphone   25   of  the  ?me  when  we’re   using  a  tablet,  we’re  using   another  device     67%   45%   with  a  smartphone   of  the  ?me  when  we’re   using  a  PC,  we’re  using   another  device     with  television   44%   with  television   32%   Base:  All  Device  Interac?ons  –  Smartphone  (6057);  TV  (3592);  Tablet  (542);  PC/Laptop  (3817).  Q.  Which  of  the  following  did  you  use?  Q.  What  else  did  you  use  at   the  same  ?me?