PCs
are
most
ocen
a
star*ng
point
for
more
complex
ac*vi*es
Started
on
a
PC/Laptop
29%
30%
25%
38%
34%
30%
34%
Searching
for
info
Browsing
The
internet
Shopping
Online
Planning
a
Trip
Managing
Finances
Social
Networking
Watching
an
Online
Video
Con?nued
on
a
smartphone
23%
6%
24%
6%
19%
5%
31%
7%
29%
6%
27%
4%
24%
10%
Con?nued
on
a
tablet
21
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455);
Searching
(923),
Browsing
(1172),
Shopping
(969),
Planning
a
Trip
(627),
Finances
(675),
Social
(1041),
Watching
a
Video
(623).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
?nished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.