20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 6

Mistake #2: Having no vision and mission
Most big companies have a mission and vision statement. It clearly states
the goal of the company, for example this one from Apple Computers
“Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the
world through its innovative hardware, software and Internet offerings.”
Apple’s innovations such as the IPhone and IPAD make use of this
particular statement as the driving force behind their success.
No you probably think your small company isn’t nearly the size of Apple.
You have to remember that even Apple was just an operation in Steve
Job’s garage at some point in time. So best to start things right by making a
strong mission and vision statement.. You need to have a strong foundation
in order to grow.
You probably asking how this helps with your online strategy and
marketing, well if you got the right vision than it sets the right foundation
that you can build around, if you don’t have this you will have a very hard
time fixing the next 18 mistakes.