20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Seite 31

2014 trends
Online marketers need to start shifting away from a focus on their websites
and need to start at looking at multi-platform functionality. Which means
that website need to be accessible from mobile devices and since many
more people are not more comfortable doing their shopping from said
device it needs to have full functionality.
2014 shows that the new Google algorithms are much more content driven,
and this is changing the landscape of the SEO community. Where before
you could get away with a 250 word rehashed article and somehow still
manage to get it ranked high in the post hummingbird world that is a thing
of the past. Websites need to be much more content driven and need to
have new and interesting information to top the web search returns.
2014 is also Internationalization, gone are the days when the website
would focus on just one market, the North American one, we now see that
they are trying to enter into the rapidly expanding East Asian and South
East Asian markets. As technology progresses and globalization increases
we see that marketers are becoming much more personalized than they
were before. This is due to the advent of many new technologies
spearheaded by Facebook and Google that allow these sites to profile and
target advertising to you.
Also look into creating your own app or online game. This strategy allows
you to engage your customer in a different platform and is something new