20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Seite 29

Mistake #20: Not getting enough publicity
Why is it that people often equate fame to money? It is because they
usually come hand and hand, publicity is easily monetized and as business
owner you should definitely take advantage of this. You can do this using
traditional media, that is TV, Magazines and newspapers or the internet
blogs, websites, and you tube. So what you want is publicity for your
product.
So if you have an awesome product does the press come knocking on the
door? No, that rarely happens you need to work to get publicity on your
products. There was a restaurant with good food, problem was no one was
really familiar with it, it had a bad location and was really new. So they had
a party where they invited all the food bloggers in the area. It was a huge
hit, the bloggers loved it so they posted it on the blog and next came all the
foodies who raved about it some more. Eventually the local press caught
wind and sales sky rocketed. Publicity can help you overcome things like
poor location and it doesn’t always mean you have to spend a load of cash
to get it.
It is much easier to get the attention of local new and press than national
ones so that where you need to focus. Try having an event or sponsoring a
charity that will bring the people out to your place. This also works if you
company is online. Having big shot names pointing links to your site will not
only increase your Google ranking it will also bring in loads of customers.
Don’t forget that you can also get interviewed in the local press or even the
national press. It’s a matter of being in the right place at the right time. Try