20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 26

Mistake #18: Not going on sale
Notice how people look forward to sales like Black Friday? Or how that
store goes on sale when they open to attract customers. You cannot ignore
that strategy just because you are online. What you need to do is slashing
prices to bring in new customers. Once they like your product than they are
more likely to come back and become customer advocates.
One way to do this is through the group discount site Groupon, where you
can attract new customers who are looking for savings. Now, if for example
you are a restaurant and people try it because the food was discounted but
love the food than they will come back and eat there at regular price. The
discount is just about attracting the initial customer.
Going on-sale also creates a buzz on the online community. When your
product is highly anticipated you slash the price on the first 100 units to
ensure that they fly off the shelves. Remember that sales are not just for
the end of shopping seasons, you can use them to push your products and
help with the exposure of your new products.
It is also important to realize that sites like Living Social and GroupOn can
generate a lot of exposure since a lot people regularly search the site for
best deals. The growth of these websites are good for local business as
now the can get exposure especially if they are new.
Sales are a great way to bring in customers. All you need to do is make
sure you time them right and that you don’t break the bank.