20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Seite 24

Mistake #16: Having no referral program
When you have a customer who is happy the first thing you have to think
about who does he know that will also enjoy your product. Sometimes the
customer offers to introduce you to his friends and family and boom you
have a customer advocate. Sometimes you need to ask the customer if he
has referrals.
When a customer either receives the product or service he should be give
a questionnaire to fill out and ask is there anyone that they can introduce
you to. This can be sent by email, web form or done through social media.
In most cases if the customer was happy with the service or product he
would be happy to introduce it to his circle of friends and family.
Do you sell a product you feel wouldn’t work with a referral program?
Something like food? Well, the thing is everything works with a referral
program. For example on the restaurant you can say that for every new
customer you bring in you can eat for free. Creativity is the key.
So make sure that happy customers have a system where they can easily
refer new clients to the company. You can even reward them with
incentives but either way referrals are a great way to improve lead flow.