Mistake # 13: Not making the right friends in the right places
Sometimes people say it is not what you know but who you know. Many events give you the opportunity to meet the right people in your industry and build on relationships that might have been started online.
Meeting the right people is especially true in start-up industries. The person that you had lunch with today could become the next Mark Zuckerberg and when he does you can tap him as someone you know. Business is a lot more relationship driven than people realize, a lot deals come from referrals of people that you worked with or former bosses or clients.
That’ s why it is important never to burn bridges, you never know where and who you will be with in the future. Keeping the right friends and acquaintances is a huge plus for future business, especially with social media platforms like Linked in and Facebook allowing you to keep in touch with these people a lot easier than it would have been in the past.
Knowing the right people might give you the impression that you know the right people and improve your reputation in the industry. If you are considered an industry expert than that in itself will increase the traffic of your website.
You can also end up meeting new employees who can help your company grow. Networking can help you create a team of great marketing executives. So consider that not only do you need to know the right people