20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 22

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PUSH TO ADD DRAMA
BRAND & CREATIVE:
TNT
When the network TNT launched in Belgium,
they made a pretty big splash.
They chose a normally quiet square in Belgium and
placed a large arrow that said “Push to add drama,”
(influenced by TNT’s tagline, “We know drama”).
After that, chaos ensued. Literally. Car chases and all.
In less than 2 days, TNT had generated over 6.5 million
views. Eight months later, there are close to 40 million
views on YouTube.
STEAL THIS
Not everyone wants drama, but most like some fun.
Surprise people with something they’re not expecting.
Too much of marketing is the same old thing –