20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 12

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2008 PRESIDENTIAL CAMPAIGN

BRAND & CREATIVE: Barack Obama & Team

In early 2007, Barack Obama was a one-term senator with a funny-sounding name & less than 10 % brand recognition.

Eighteen months later, Obama went on to raise more money than any other presidential candidate in U. S. history, ultimately landing him the title of 44th President of the United States of America.
How did he achieve this? In part, because of a brilliantly executed marketing campaign that leveraged social technology and grassroots support in ways his competitors hadn’ t even considered. He dominated not only YouTube with over 20 million views, but also claimed the most popular fan page on Facebook( with
2.5 million fans vs. McCain’ s 625,000 at the time), broke down barriers with his social media-friendly campaign website that bestowed genuine, in-action photos, videos, and issue-oriented calls-to-action upon its visitors daily-- and ultimately, rode that online popularity all the way to the White House, becoming not only the first U. S. President to have a presence on social media, but also the first one to fully grasp and connect with his constituents across ALL of the channels that matter to them now.
STEAL THIS
If the freakin’ president of the USA can master this social media stuff, so can you.