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Ali Sedaghat
KC HiLiTES , Brand Marketing Director
A designer by trade , a storyteller by heart , Ali Sedaghat took over as Brand Marketing Director for KC ® Lights a little over a year and a half ago and it ’ s been full steam since . Having worked at a high level at agencies as well as for companies like 5.11 , Ali has always lived an outdoor lifestyle and actually started as a brand ambassador with his build , @ katethejeep , for a year prior to joining KC . Living and breathing the stories he and his team tell through the products KC sells is part of what allows him to help KC continue to achieve the success that is seen in its brand image during the time he ’ s been there . In addition to his work at KC , Ali also has a successful podcast , Rigged For Dirt , as co-owner and host with partner Frank Martinez .
Martin Castro
Milestar
Always willing to lend a hand on or off the trail , Martin Castro is the Events & Activation Manager for Milestar Tires . Having spent the past 4 years building the Milestar Brand in the field , Mr . Castro pulls from nearly a decade in the Tire Industry . From mounting tires for a Porsche 911 GT3 RSR in the American Le Mans series , to enjoying a Formula Drift Championship as a team manager , to taking first place at King of the Hammers Everyman Challenge ; his breadth of experience is driven by his thirst for knowledge . Taking the real world experiences of marketing partners and consumers , while coloring it with his knowledge , Mr . Castro is a key voice for product development at Milestar Tires . When he ’ s not working on his own Jeep , he can be found enjoying fizzy beverages whilst helping friends with their own 4x4s .
Marco Hernandez
OVRLNDX
Marco A . Hernandez is the author of The Overland Cook - Food on the Trail Cookbook . He loves to off road and is passionate about camping , photography and outdoor cooking .
Marco and his 2015 Jeep Wrangler appear regularly on the Trailrecon You Tube channel with his best friend Brad who shares his passion for overlanding .
He would like to change the idea that a regular sandwich , a hot dog or MRE meal is what you eat when camping . He created the OVRLNDX You Tube channel to share simple recipes of amazing meals at camp like Mushroom Bourbon Steak in the California desert , Beer battered fried Fish Tacos in the Mojave and Birria de Res Tacos in a remote beach in Mexico .
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