1st English Edition of Traffix Magazine 1st English Edition of Traffix Magazine | Page 28

Get music industry tips
and advice from
Mr Makama Sir!
1. Give away your mp3’s
You MUST give away your mp3’s in
exchange for an email address. This
allows you to follow up and sell your
album/single very personally to your
fans. In which they are 80% more
likely to buy. This worked in every
single case we’ve tested and came at
a 99.7% success rate!
2. Give away your old albums
From our experience, giving away
your old albums for FREE download is
a great technique to gain fans and sell
your current album. Fans are very
likely to buy your new album if they
are given the old one for FREE. They
also feel closer to you as a fan.
3. Collect fan e-mails (very important)
Whatever it takes, get their e-mails! If
you have to give everything and
anything for FREE, do it! Give away
everything as long as they can give
you their e-mail. Staying in contact
with fans is a sure shot method to
selling more albums/songs! In 99% of
all tests, this was a proven technique.
4. Merch , merch, merch!
It’s also wise and good to charge a
little bit extra for your album and
include a free t-shirt or a free hat. If
you sell the album for R100-R120 that
is more than double the cost of
production. Hats and tees are
extremely cheap incentives that are
guaranteed to drive sales to your
album! It has been tested this at a
100% success rate in every case.
5. Forget about retail
Independent artist, please do not try to
get your CD’s in record stores and
retail unless you have a national fan
base already. Get your email list up
and fans on social media, and target
the customers that already know who
you are and what you do because
they know what to expect? You have
much a better chance for big sales.
Selling blindly to people who don’t
know you is a guaranteed miss in all
the test studies.
6. Digital stream sales
There are networks that automatically
distribute songs/album to many digital
streaming companies, not just iTunes
and online distributors where fans can
buy music. They also send your music
to YouTube and streaming companies
that pay you when your music is
streamed, this can be very a big part
of your sales.
7. Advertise on Facebook
Out of all the social media tests we
have done on album sales, Facebook
works bet. We figured out that people
take Facebook post more seriously
than any other type of posts, beating
Twitter and instagram promotions by a
far 87%. This is a very important fact
to know! So before you spend any
money with Google or any other
company, go with Facebook first to
see the best results for your money.
ENGLISH JANUARY 2018 TRAFFIX.CO.ZA