exists to back up their claims.
pandemic, there is a silver lining.
option for advertisers reaching their
target audiences in a move to police
misinformation on their platform.
In Malaysia alone, local scientists
and journalists have rallied behind
the Science Media Centre (SMC)
Malaysia, which was launched with
the objective of fulfilling the need
for clear communication between
the community of scientists and the
media.
Hence, the SMC’s mission is to provide
a platform for journalists to get
verified information from various
credible scientists across many research
fields.
This is particularly important during
a time of pandemic where the best
way to counter misinformation is to
flood the media landscape not only
with information that is verified and
accurate, but also easy to digest and
share among the public.
The bottom line is that in order to
effectively confront pseudoscience,
researchers, scientists, reporters, of-
SASARAN EDISI 82 86
“The dissemination of pseudoscientific
information has
plagued the world for centuries
if not decades now, but
it would be no exaggeration
to say that this issue is being
tackled even more seriously
than ever before.”