Good horses are expensive , both in money and the amount of time required to raise , train and care for them . Your horse is an athletic animal that can have a long , useful and rewarding life if properly handled .

Since feeding is the most constant and important part of your horse-care chores , you should know how to do it properly . Most of the horse nutrition data published today tells you the importance of vitamins and trace minerals , but it gives you only basic minimum requirements for the average mature animal .

Most of these minimums were established years ago by feeding progressively less of each test element until clinical signs of deficiencies were observed . Most of them were established in a laboratory environment — not under practical working conditions , and much of this information is now outdated .

Horses vary widely as individuals , just as humans do . Some horses need a different ration than others to maintain their condition . Some animals utilize their feed efficiently , some very poorly . The results may have some relation to their breeding , their value / and their ability to perform .

What you as an owner really want to know , is the most effective , or OPTIMUM , level of feeding for your horse . Very little work has been done to show the wide range of nutritional requirements among different animals . Much of this will depend on the region they are in , the type of feed they have , the way they are used , and a number of other things .

Common sense , however , would indicate that the so-called minimums may be too low for many horses when there is such a great difference in individual feed utilization . Research in cattle has brought this out .

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We can only guess , too , about the effect of substandard levels of vitamin-mineral requirements , which do not produce symptoms that can be readily seen . Since there is a rapid loss of measurable vitamin levels in blood plasma and the liver , this would indicate that a continuous supply is necessary .

COMPARE 55.50 for 6 lb . jar-45 days supply , also in 24 lb . cartons and 50 lb . drums

FILLED UNDER NITROGEN FOR LASTING POTENCY

How at your Franklin Animal Health Oealer and many Saddle and Tack Shops . II not available locally — write direct

CINCH is a product of the HM . FRANKLIN SERUM CO .

P . O . Box 6838 • Denver , Colo . 80216

Because most pleasure and performance horses today are maintained on a continuous dry feed ration , vitamin supplements or conditioners are doubly important to the well-being of these animals .

The cost of feeding on OPTI­ MUM level of these elements is very small . On the other hand , the cost of an inadequate vitaminmineral balance can be quite expensive in regard to an animal ’ s health , growth and performance . It is only good livestock management to assure every horse an ample amount of a good ration balancer or conditioner every day .

CINCH is such a product . It was developed to fit any feeding level . It contains no antibiotics or harmful drugs . Equally important , it contains no salt — an element often used as a cheap filler in many supplements . ( It is much cheaper for you to feed this freechoice by itself .)

With only 2 ounces of CINCH you can assure your horses a daily level of as much as 100,000 units Vitamin A , more than 10,000 units Vitamin D , plus a liberal amount of B Vitamins and all essential trace minerals . This , we believe , is an OPTIMUM level for the average using horse . ( See label for \ recommendations for mares in foal and stress conditions .

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TRY CINCH . So many horses suffer from some form of nutrition problem , that it will always repay its cost in better health and improved condition .

Experienced breeders say that over half of all the physical deficiencies seen today in horses can be attributed to poor nutritional balance at some stage in their development .

By adding CINCH you can be confident your horse is getting an effective balance of these important feed elements . Compare CINCH and see how much more you get for your money , both in quality and quantity .