Good horses are expensive, both in money and the amount of time required to raise, train and care for them. Your horse is an athletic animal that can have a long, useful and rewarding life if properly handled.

Since feeding is the most constant and important part of your horse-care chores, you should know how to do it properly. Most of the horse nutrition data published today tells you the importance of vitamins and trace minerals, but it gives you only basic minimum requirements for the average mature animal.

Most of these minimums were established years ago by feeding progressively less of each test element until clinical signs of deficiencies were observed. Most of them were established in a laboratory environment— not under practical working conditions, and much of this information is now outdated.

Horses vary widely as individuals, just as humans do. Some horses need a different ration than others to maintain their condition. Some animals utilize their feed efficiently, some very poorly. The results may have some relation to their breeding, their value / and their ability to perform.

What you as an owner really want to know, is the most effective, or OPTIMUM, level of feeding for your horse. Very little work has been done to show the wide range of nutritional requirements among different animals. Much of this will depend on the region they are in, the type of feed they have, the way they are used, and a number of other things.

Common sense, however, would indicate that the so-called minimums may be too low for many horses when there is such a great difference in individual feed utilization. Research in cattle has brought this out.

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We can only guess, too, about the effect of substandard levels of vitamin-mineral requirements, which do not produce symptoms that can be readily seen. Since there is a rapid loss of measurable vitamin levels in blood plasma and the liver, this would indicate that a continuous supply is necessary.

COMPARE 55.50 for 6 lb. jar-45 days supply, also in 24 lb. cartons and 50 lb. drums

FILLED UNDER NITROGEN FOR LASTING POTENCY

How at your Franklin Animal Health Oealer and many Saddle and Tack Shops. II not available locally— write direct

CINCH is a product of the HM. FRANKLIN SERUM CO.

P. O. Box 6838 • Denver, Colo. 80216

Because most pleasure and performance horses today are maintained on a continuous dry feed ration, vitamin supplements or conditioners are doubly important to the well-being of these animals.

The cost of feeding on OPTI­ MUM level of these elements is very small. On the other hand, the cost of an inadequate vitaminmineral balance can be quite expensive in regard to an animal’ s health, growth and performance. It is only good livestock management to assure every horse an ample amount of a good ration balancer or conditioner every day.

CINCH is such a product. It was developed to fit any feeding level. It contains no antibiotics or harmful drugs. Equally important, it contains no salt— an element often used as a cheap filler in many supplements.( It is much cheaper for you to feed this freechoice by itself.)

With only 2 ounces of CINCH you can assure your horses a daily level of as much as 100,000 units Vitamin A, more than 10,000 units Vitamin D, plus a liberal amount of B Vitamins and all essential trace minerals. This, we believe, is an OPTIMUM level for the average using horse.( See label for \ recommendations for mares in foal and stress conditions.

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TRY CINCH. So many horses suffer from some form of nutrition problem, that it will always repay its cost in better health and improved condition.

Experienced breeders say that over half of all the physical deficiencies seen today in horses can be attributed to poor nutritional balance at some stage in their development.

By adding CINCH you can be confident your horse is getting an effective balance of these important feed elements. Compare CINCH and see how much more you get for your money, both in quality and quantity.