1966-Voice Of The Tennessee Walking Horse 1966 December Voice

4th Annual Stallion Directory Planned For January For the fourth consecutive year, the January issue of the VOICE of The Tennessee Walking Horse magazine will be devoted almost entirely to breeding and stallion promotion. The success and wide acceptance of this special volume in the past has made it one of the most popular issues published and enthusiasm for the 1967 edition indicates that this will be the biggest and best vet. The major atraction of the January Stallion Directory issue is the “package promotion program” that is de signed especially for the effective promotion of Walking Horse Stallions from coast to coast. It provides breeders, large and small, with a year-round program of effective promotion for a minimum amount of expense and bother. The program includes a full page ad in the January issue, 250 reprints of the ad for local area distribution, a key number indicating the exact location of each Stallion on a double page map of the United States and a full year’s FREE listing in the regular monthly Stallion Directory section of the VOICE. All this, a year-round program of promotion, costs only $200.00. The “Status” Of The Tennessee Walking Horse In many parts of the Country a Horse Show is a social affair. The an nual Madison Square Garden Show is perhaps the most classic example. At the risk of appearing to be “sour grapes” it should be pointed out that Walking Horses were excluded some years ago from competition at this Stallion owners who have made use of the Stallion Directory in the past have indicated that it has proven to be their single most effective source of obtaining cus tomers for their Stallion services. It provides owners of mares from coast to coast, with a clear file of facts re lating to all the maior breeding studs and their blood lines as well as specific facts regarding stud fees, con tracts. etc. It gives them all the information they need to effectively plan their breeding program well in ad vance and enables stallion owners to more effectively outline their breeding plans for their studs. Anyone planning to stand a stallion during the 1967 season should make plans now to have their horses in cluded in the 1967 Stallion Directory. For further infor mation contact: VOICE PUBLISHING COMPANY. P. O. Box 6052, Chattanooga, Tennessee 37402, or call Mr. C. Bruce Spencer, 267-1727. VOICE ADVERTISING RATES Full page.................................................................... $150.00 Half page................................................................. 90.00 Quarter page.......................................................... 50.00 Classified Ads — $7.50 per Inch show, which indicates only that pres sure was brought from Gaited Horse and Humane Society officials in the New York State. An item of interest appeared in the December issue of “Status” magazine regarding the recent Madison Square Garden, “white tie” affair, which should prove interesting to our read ers. After reading this article, we could not help but wonder . . . “WHO TIED FIRST.” WOODLAND RFD *1, Box 230 Call 703-293-5820 Charlottesville, Va. 22901 Horsts ready for training Young stock futurity eligible foals trail horses AT STUD BUDDY HANCOCK Fee $100.00 with return privileges in season to veterinary approved marts. L Jlj -Walking Horse Stables... offers breftcUnj,

1966-Voice Of The Tennessee Walking Horse 1966 December Voice | Page 31