1964-Voice Of The Tennessee Walking Horse 1964 May Voice | Page 3
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TENNESSEE WALKING HEARSE
EDITORS
COLUMN
A NATIONAL PUBLICATION DEVOTED EXCLUSIVELY TO THE BREED
BUSINESS IN GENERAL
VOL. 3
MAY, 1964
NO. 3
PUBLISHED BY
VOICE Publishing Company
GENERAL OFFICES
P. 0. Box 3054
Chattanooga, Tennessee
37404
For Information Contact:
C. Bruce Spencer—Ph. 698-7996
Fred E. Friend—Ph. 821-3481
STAFF
BEN A. GREEN................................
....... Founding Editor
C. BRUCE SPENCER......................
......Managing Editor
FRED E. FRIEND............................
......Associate Editor
GLORIA L. SPENCER.....................
......Associate Editor
BARBARA M. FRIEND...................
......Associate Editor
..Contributing Editor
MARY FRANCES GREEN...............
DR. M. E. ENSMINGER........................... Contributing Editor
CHARLES GOLDSWIG............................. Contributing Editor
VIRGINIA LAMB.........................................Contributing Editor
ALETHA WIEHL.........................................Contributing Editor
BETTY BLEDSOE...................................... Contributing Editor
BILLY JOE ANN ESTESS.......................Contributing Editor
HAROLD THACKER..................................Contributing Editor
ELAINE THACKER.................................... Contributing Editor
WALTER WILLIAMS.............................................. Art Director
BESS FAULKNER...............Circulation and Reader Service
Manager
SUBSCRIPTION RATES
$4.00 per year — $10.00 three years.
Single copies .50c per.
PUBLISHED MONTHLY
ADVERTISING RATES
Front Cover $250.00 — Back Cover
$200.00 — Inside Covers $180.00 —
Full page $125.00 — All other space
$5.00 per column inch — Color rates
on request.
Postmasters: Form 3579 should be sent to Voice Publishing Company,
P. O. Box 3054, Chattanooga, Tennessee.
2nd CLASS POSTAGE PAID AT CHATTANOOGA, TENN.
IN THIS ISSUE
Editors Column ............................................................................................... p.
Cover Story ......
p.
Profiles .....
p.
Columbia Spring Jubilee ............................................
p.
Professionals on Parade ..........
p.
Walking Horses Around World ..........
p.
Dr. Ensminger .........
p.
Bama Bi-Line .............................................................................................................. p.
Tarheel Review ..................................................................................................p.
Horse Business ...............................................................................................p.
The Northwest Corner ....................................................................................p.
Remember Back When ................................................................................... p.
Virginia Lamb ................................................................................................. p.
Barn Storming ...........
p.
Roving Reporter......... .....................................................................................p.
Horse Shows To Remember...........................................................................p.
Show Results ...........
p.
Stallion Directory ............................................................................................. p,
Trade Market .................................................................................................... p
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How do things look for the Walk
ing Horse business at the present?
Let’s take an objective look at the
various phases of the business with
which we are all vitally interested
and take stock of things. The horse
show season is in full swing . . .
breeding is beginning to taper off
after one of the most successful
springs ever and from coast to
coast the Tennessee Walking Horse
is gaining popularity and approval
both as a pleasure horse and a show
mount.
HORSE SHOWS—Several things
are apparent regarding the trends
at horse shows this year. The big
shows are getting bigger and the
small shows are getting smaller.
Reasons? Pure economics is taking
it’s toll at the gate. It appears that
the usual money-making methods
of the local civic club are wearing
thin and they are having to turn
to the exhibitors to bear the whole
brunt of financing the horse show.
Folks! If the local civic clubs can’t
make money from their program
advertising, the concession stands,
local paid attendance and entry
fees . . . they just aren’t going to
make it. Charging exhibitors at the
gate isn’t going to save the day!
JUDGING—So far this year we
are getting excellent reports of
horse show judging. It appears that
for the most part our selected ring
officials are doing a good job. There
are exceptions but remember ... a
judge is not going to get in front of
a thousand Walking Horse enthusi
asts and make any mistakes in
judgement on purpose. As we all
know—poor judging is due to two
things: Personal bias and favorit
ism toward exhibitors and lack of
knowledge regarding the Walking
Show Horse. We have witnessed
little of both this year.
ORCHIDS to: Jimmy Waddell,
Wink Groover, Buddy Kirby, Alton
“Junior” Pierce, “Lightning” Greg
ory, George Witt (these we have
(Continued on Page 39)
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