This is Formula 707 country , where horses and people on “ shank ' s ponies " are VIP ' s
Estes Park , Colorado , successfully styled as the " Horse Capital of the Nation , is located at the gateway to Rocky Mountain National Park . This tourist resort has a people population of 2,500 in the winter and 45,000 in the summer . Its summer horse population is approximately 2,000 .
The horses of this busy resort city command a hearty respect , inherited from the early settlers . The following words are from a resolution adopted by the city of Estes Park in 1963 . Quote — BE IT THEREBY RESOLVED :... the area recognize and actively encourage the preservation of the historic “ Old West .” IN SUCH MATTERS AS ; ( I ) The replacement of the traffic directional signs on our main thoroughfares reading , “ Yield Right of Way to Pedestrians and Horses .” End quote .
Today the horse population plays an important role in the tourist industry , which is the life blood of the area ; and as Estes Park hosts almost I V * million visitors each year , this unique traffic regulation is rigidly enforced .
The John Ewing Company manufactures world-famous 707 just fifty miles east of Estes Park ; the Company ' s energetic sales representative lives in Estes Park . All horsemen in this area are acquainted with Formula 707 and its benefits as a conditioner and ration balancer for horses .
Just in case you are one of the few who have not heard of Formula 707 . here are some vital statistics : It is available in 10- , 25- and 50-pound drums . A 10-pound drum , at S9.75 . will Iasi one horse for 80 days . You may buy Formula 707 from most tack shops , feed stores , or veterinarians . And you may have , free for the asking , a valuable booklet on horse nutrition , written by a man who knows about horses from his experience in the Formula 707 country . Ask your dealer for your copy ... or write the John F . wing Co ., La Salle . Colorado , 80645 .