This is Formula 707 country, where horses and people on“ shank ' s ponies " are VIP ' s
Estes Park, Colorado, successfully styled as the " Horse Capital of the Nation, is located at the gateway to Rocky Mountain National Park. This tourist resort has a people population of 2,500 in the winter and 45,000 in the summer. Its summer horse population is approximately 2,000.
The horses of this busy resort city command a hearty respect, inherited from the early settlers. The following words are from a resolution adopted by the city of Estes Park in 1963. Quote— BE IT THEREBY RESOLVED:... the area recognize and actively encourage the preservation of the historic“ Old West.” IN SUCH MATTERS AS;( I) The replacement of the traffic directional signs on our main thoroughfares reading,“ Yield Right of Way to Pedestrians and Horses.” End quote.
Today the horse population plays an important role in the tourist industry, which is the life blood of the area; and as Estes Park hosts almost I V * million visitors each year, this unique traffic regulation is rigidly enforced.
The John Ewing Company manufactures world-famous 707 just fifty miles east of Estes Park; the Company ' s energetic sales representative lives in Estes Park. All horsemen in this area are acquainted with Formula 707 and its benefits as a conditioner and ration balancer for horses.
Just in case you are one of the few who have not heard of Formula 707. here are some vital statistics: It is available in 10-, 25- and 50-pound drums. A 10-pound drum, at S9.75. will Iasi one horse for 80 days. You may buy Formula 707 from most tack shops, feed stores, or veterinarians. And you may have, free for the asking, a valuable booklet on horse nutrition, written by a man who knows about horses from his experience in the Formula 707 country. Ask your dealer for your copy... or write the John F. wing Co., La Salle. Colorado, 80645.