1963-Voice Of The Tennessee Walking Horse 1963 May Voice | Page 14

May, 1963
12
ADVERTISING
MAKES THE BIG DIFFERENCE!
There is a proven saying in the business
world . . . "the best advertising can't sell a
poor product." This applies to the horse
world as well. Advertising cannot help a
poor horse win. BUT ... it can make a big
difference with real contenders.
WHY ADVERTISE?
1. To Familiarize everyone with your
horse's name, his looks and way of
going.
2. To point out past accomplishments.
3. To indicate ambitions for winning.
4. To promote your trainer and stable.
WHERE TO ADVERTISE?
1. In the ONE publication that specializes . . . .
VOICE
WHEN TO ADVERTISE?
OF THE TENNESSEE WALKING HORSE
Remember what
happened in 7962
1. When your horse becomes a con­
tender for top honors.
2. When you should be winning more
but are not well enough known.
3. When you want to keep a winning
horse on top.
4. At the beginning of the Season.
10 Voice Advertised Horses Win Titles
23 Other Ribbons
Also Taken By Our
Celebration Entries
(Reprinted from October, 1962
issue of THE VOICE.)
The Voice Editor claims nothing at
all but he and his Secretary-Wife
(Mary Frances) are Mighty Proud of
the fact that every horse that partic­
ipated in the Celebration—which had
been previously advertised in any issue
of the Voice—won a ribbon with one
small exception. One advertised horse
did not participate because of an in­
jury to a prospective rider.
Our box score at the Celebration for
the 23 advertised horses shows the fol­
lowing:
1 Grand Championship of the
World;
9 Other Championships of the
World in various classes—each class
at the Celebration representing a
Championship of the World in its
specific classification, and including
Co-Champions in the 2-year-old Stal­
lion Class that was split into two di­
visions for the prelimentary;
7 Reserve Championships of the
World for second places;
3 Third Place Ribbons;
3 Fourth Place Ribbons;
6 Fifth Place Ribbons;
1 Sixth Place Ribbon;
1 Seventh Place Ribbon;
1 Ninth Place Ribbon;
1 Tenth Place Ribbon;
Grand Total: Ten World’s Cham­
pionships out of the 24 awarded at
the Celebration; 23 other ribbons.
Advertising Rates
For The Voice
Current advertising rates for the Voice, un­
changed since its inception, follow—with our
pages measuring a full 10 inches in depth and
each of 3 columns being 2 1-3 inches wide—
price does not include engraving cost which
must be added:
Front Cover—$250, none available until after September,
1963;
Inside Front Cover or Inside Back Coyer—$180.
Other inside pages $125.
All other sizes at $5 per column inch for space used.
A discount of 20 per cent is applied to consistent or
standing advertising, Revision of rates is expected by Jan.
1, 1964 as we anticipate a spectacular rise in circula­
tion. in fact, it is already spectacular.
Classified Advertising, $5 minimum with 10c per word
for ad exceeding 50 words.
Stud Registry listings—$2 per month, with at least 6
months minimum recommended, musi be paid in advance.
Thanks to all.
BAG.
VOICE
OF THE
TENNESSEE WALKING HORSE
(A monthly magazine devoted exclusively to this breed)
Editor, B en A. G reen
Author—“T he B iography "
S helbyville , T enn .
M ary F rances G reen
Wife and Secretary
P. O. Box 96