88 Broadcast
9
201
CAMPAIGN HIGHLIGHTS
THE MARIN FESTIVAL
SUMMER 2021
SOCIAL MEDIA REACH
MAKING HEADLINES
With in-person artistic activities and guest artist engagements on hold, the BSO turned to its digital and intentional engagement programming to attract attention and tell our story to members of the media and the public alike. Together with institutional milestones such as artistic appointments, the launch of the 2021-22 Season of Discovery, and the return of in-person audiences, the BSO’ s Communications team secured significant coverage not only in regional and industry publications, but also in major national outlets and more broadcast opportunities.
88 Broadcast
9
Print
320
Total Total Media Hits Hits
201
Digital
CAMPAIGN HIGHLIGHTS
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“[ Marin Alsop ] has brought Baltimore artistic successes and arguably the most impressive education program of any ensemble in the country.”- The New York Times
“ The Baltimore Symphony Orchestra has strived to break down cultural barriers, defy the limitations of genre, and free classical music from its perceived ivory tower.”- Baltimore Magazine
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THE MARIN FESTIVAL
SOCIAL PERFORMANCE
SUMMER 2021
10,893,757
Impressions through local / national TV and Radio coverage
177
Posts
770,337
Impressions
3,497,368
Impressions through local / national TV and Radio coverage
$ 35,952
Earned Media Equivalency
34,728
Engagements
$ 86,747
Earned Media Equivalency
SOCIAL MEDIA REACH
81,733 19,564 17,564
Up 23.2 % across all platforms
2020-21 BSO YEAR IN REVIEW
15