17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 9

7. WOMEN’S INSTITUTE FOR GYNECOLOGY AND MINIMALLY
INVASIVE SURGERY – FREE HORMONE IMBALANCE GUIDE
This was a lead ad used to collect information and grow their email list with viable prospects. Targeting
included women within 10 miles of their office location who fell into a specific age range as well as
a lookalike of their current email list and a lookalike of those who had previously downloaded the
hormone report. We tested one version of copy against multiple images of women that represented
their target market.
Results:
Top Performing Ads:
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