17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 4

2. RON LEGRAND - FREE BOOK & CD OFFER FOR MEMBERSHIP
LEAD GENERATION
The Free Book & CD offers a digital download of a signature product from Ron LeGrand.
These leads were put into a follow-up email sequence which sold into a monthly membership program.
After analyzing where in the region the majority of Ron LeGrand’s engagement was coming from,
we segmented targeting by state to allow us to use geographic-specific copy which proved highly
successful. We tested multiple images against multiple versions of copy, the most successful of which
directly called out the location in the top copy, mentioned Ron’s credibility in the bottom copy and
used pictures of the product along with arrows and the color red.
Landing Page: http://www.recessionproofron.com/1-dollar-wholesaling-gf.php?aid=5147#top
Results:
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