17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 18

1 6 . DA N K E N N E DY – B O O K L A U N C H
This campaign drove Dan Kennedy followers to a landing page to register for the launch party
livecast and receive a free chapter download. They were then targeted with ads driving traffic to
the Amazon book page to purchase. The results produced a best-selling fiction book.
Target Market:
GKIC members & fans, Dan Kennedy Event Attendees
Landing Page: https://iocreative.leadpages.co/speaking-book-vip-invitation/
Results:
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310 registrations for the launch party livecast at @ $3.05
126 link clicks to Amazon @ $2.62 each
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