17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 15

1 3 . S T E P H E N O L I V E R : M A R T I A L A R T S W E A LT H M A S T E R Y – F R E E
B O O K T O C O N S U LT A T I O N
These ads drove traffic to sign up for a free book and schedule a one-on-one coaching consultation.
After submitting complete contact info, they received their free book via email and were immediately
prompted to schedule their consultation session. All leads were funneled into the follow-up sequence
including direct mail, emails, and phone calls to encourage scheduling the consultation. There are
multiple subcategories within “martial arts” and each was targeted separately with images that
corresponded with the apparel/style of training used. We tested one top copy across all ad sets with
6 different images within each ad set. We also tested stacked lists of warm leads, lookalike audiences,
and retargeted web traffic.
Landing Page: http://martialartswealth.com/
Results:
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