17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 13

1 1 . DAV E D E E – F R E E W E B I N A R B L U E P R I N T T E M P L A T E
These ads drove traffic to the webinar template opt-in page. After exchanging their information for
the free presentation template download, instead of a thank-you page, they were re-directed to a
video sales page where they were given the opportunity to purchase a $47 upsell. We were targeting
a custom list of warm leads as well as two cold lookalike audiences. We used one version of copy
against multiple successful images.
Results:
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