15ISSUE Welcome to the VNB magazine September 2016 issue | Page 20

entrepreneur

MEET THE PRINCE
OF LUXURY

NOEL SHU

遇见奢侈品王子: NOEL SHU
If you haven’t met Noel Shu yet, it’s only a matter of time before
you do. As a luxury connoisseur, Shu has served billionaires,
celebrities, and royal families. Shu brings his expertise and impeccable panache to the global luxury market by introducing the
finest wines, spirits, jewelry and timepieces of unparalleled quality
to discerning consumers who demand the best in taste and quality. Shu handcrafts and sells extraordinary luxury jewelry pieces to
China’s elite through his thriving jewelry business. His business
acumen earned him enough recognition to receive a VIP invitation to China’s president Xi Jinping’s last visit to the U.S., which
included a VIP list of highly accomplished individuals such as Jack
Ma and Bill Gates.
Of course, that’s only the beginning of Shu’s accomplishments.
Shu is already a multimillionaire entrepreneur who is also an
internationally regarded sommelier and Managing Partner for
Prodiguer Brands; an ultra-luxe, award-winning wine and spirits
purveyor that privately creates and owns some of the world’s
finest wines and spirits and is a partner with the largest private
aviation network in the U.S.

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Part of Prodiguer’s revered brand portfolio includes two of the
world’s most ultra-premium champagnes, Maurice Vendôm and
Goût de Diamants (Taste of Diamonds). The Goût de Diamants
has the distinction of being the most expensive single bottle of
Champagne in the world, when it was sold for a staggering $1.8
million. Shu discussed the bottle’s unique design with Forbes.com
explaining that while first impressions are important, “every impression is equally important. We consider it vital that our brand
looks luxurious to the eye, feels appeasing to the touch and tastes
exceptional to the palate.”