spotlight feature
Are you an
adventurous
taster with a
sweet tooth?
W
ell, rejoice! Because VNB has an incredibly sweet spot
to share with our readers this issue.
KULU is a fusion dessert house based in New York City. The
idea behind this adorable-sounding name came from the
Chinese word 咕噜, which is the sound people make when
they’re having something really tasty, and KULU is shorthand
for “Keep Ur Life Unique”. True to its name, the KULU dessert house offers a range of Chinese x American fusion-style
desserts - it seeks to be innovative and creative, in order to fill
a niche in the competitive F&B scene. VNB had the chance to
interview Jayson, the young entrepreneur who co-founded
KULU back in 2011.
“Other than evoking nostalgia in fellow Chinese who crave for
a taste of home, our idea is also to promote traditional Chinese
desserts in a way that will be appealing to Western taste buds,”
says Jayson. “We experiment with different Asian and Western
ingredients and combine them to create unique desserts.”
At KULU, you won’t see fancy cakes in display shelves. Instead, you’ll see rows of puddings in oriental flavors - Durian,
Thai Tea, Sesame, and perhaps even a Fuji Mountain waffle
sweetened with re