Asanee Kawtrakul et al.
Thailand, through its Ministry of Information and Communication Technology, has established a Strategic Roadmap for 2013‐2017 to implement c‐Government, aimed at enhancing e‐Government services to its citizens( Kawtrakul et al., 2011). Aligning with Country Strategy 2014, there are three goals of country development that need to be focussed on: economic growth, inclusive growth and green environment. A key factor in implementing these three goals is connected government with good internal management( see Fig. 1).
Figure1 shows the alignment of Country Strategy 2014 with the ASEAN Community Roadmap 2009‐2015, which is composed of three pillars: ASEAN Economic Community( AEC), ASEAN Political‐Security Community( APC) and ASEAN Socio‐Cultural( ASC) Community. Each triangle in Figure 1 has its own characteristics and service activities. And each activity needs connectivity, i. e., data connectivity and workflow, on both the national level and ASEAN level. It is expected that recent progress in the field of services design and innovation will increase the value density of e‐services and will create value for both citizens and businesses. Such value may be quantitative, e. g. raising income for the poor, lower costs with higher productivity, and speed of services, or it may be qualitative, e. g. quality of life, customer experiences, risk reduction, safety, security and equality.
Figure 1: Driving connected Government through national and ASEAN strategic alignment
In order for the service activities to work and operate successfully, they require connectivity; i. e., government connected with the entire structure for sustainable development, created as a result of the relationships between the public sector and public service users. In order to develop proactive c‐Government strategic plans, both technical and non‐technical aspects of interoperability should be taken into consideration with equal significance, especially the non‐technical aspects such as leadership, legal, political and socio‐cultural. In this paper, we target these challenges by focusing on non‐technical interoperability in value networks and value creation as follows:
• Establishing Communities of Interest with marketing strategies and effective communication strategies for continuous and sustainable implementation.
• Increasing the degree of participation through active partnerships between government, citizens and the private sector for co‐created value based on community knowledge sharing and ensuring that projects work.
• Making sure that stakeholders understand the core business and service context. Treating e‐Government as a reform process, not merely the computerization of government operations, will contribute to building
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