Olivier Glassey and Jean‐Henry Morin
Brown and Wyatt( 2010) or Brown( 2008); for more on design science we recommend Vaishnavi and Kuechler( 2007); several great innovation games are documented in Hohmann( 2006).
Based on the initial“ design brief”, the first six sessions were used to define the service, its features and requirements through design thinking based workshops. A key moment in this process was when the group identified storytelling and serious games as central elements of the planed service. While serious games as a technique was initially left for later due to the importance of the required work, storytelling immediately appeared as a simple yet powerful approach for our service.
4.1 The use of storytelling
Stories help explain, engage imagination, spark new ideas, create a shared understanding, and persuade as argued in Quesenbery and Brooks( 2010). Since one of the key requirements for the ThinkData. ch service was simplicity, both in terms of graphical interface and in terms of content, it was only natural that we relied on a storytelling approach to engage our target audience. Legal jargon is most of the time out of reach for nonspecialists, especially when one has to deal with seemingly contradictory requirements in terms of data protection and transparency. We thus put a strong emphasis on writing scenarios that were easy to understand and included practical recommendations. We chose the narrative schema found in most fairy tales, like The Little Red Riding Hood:
• Introduction: the girl is asked to bring food to her grandmother;
• Trigger: the girl meets the wolf and changes her path;
• Incident: the wolf swallows the grandmother and the girl;
• Resolution: a lumberjack kills the wolf and saves them both;
• Conclusion: one should not go off the rails.
Figure 1: ThinkData story and narrative schema
198