12 Step Approach to Sponsorships

12 Step Approach to Sponsorships Marketing/Promotion Toolbox Items Brand Management: Be mindful and protective of brand. You want companies to desire partnering with you and your brand and can see the benefits for their brand Advertising: Generally paid form of communication with non- personal ideas, goods or services designed to increase brand awareness, opinion or consideration. Some channels include (but not limited to): • TV/Cable • Print • Internet/social media • Billboards Personal Sales/Ticket Sales: Personal pitch to make sales and build relationships • Word of mouth • Street Teams • Tickets Sold Direct Marketing: Making direct connections with targeted groups or individuals • Flyers • Booths at trade show, conferences, conventions • Telemarketing (making calls) • Email (individual or campaigns) ©2016 Austin Group Consulting.llc 15

12 Step Approach to Sponsorships | Page 39