12 Step Approach to Sponsorships | Page 32
12 Step Approach to Sponsorships
Step Ten: Marketing
How will you market your program
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Television or Radio
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Website Presence
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Social Media Presence
•
Street Teams
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Videos
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Other grass roots advertising, media and/or promotional activities
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Etc.
Television/Radio – Have an idea of listeners, frequency etc. for where you
will be placing advertising as well as the amount of exposure the
sponsor will get with these advertising buys. Of course the more
sponsorship revenue - more potential media buys and better ad placement.
So it is important to understand the value.
Website Presence – If you are able to and have committed, include
sponsor's logo or other company information as agreed, as well as your
information on their website if possible.
Social Media Presence – Social media value can be in the number of followers, fans, website registered users or the number of people you can
quantify that you can “tell” about the program. I.e., Facebook, Twitter,
Yelp, Myspace, Instagram, YouTube, Google+, etc.
Videos – Videos can be powerful to tell what is going on, when, who is
involved and why. Consider making videos and posting to social media or
sending via email campaigns to further market your program.
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