12 Step Approach to Sponsorships | Page 30

12 Step Approach to Sponsorships Step Nine: Relationships CONGRATULATIONS!!! The prospective sponsor has agreed to sponsor your program. Now what? • Value relationships with your sponsors . • Commit to and keep the agreed project timelines for your program. • Be timely and responsive to your sponsors inquiries before, during and after your program. • • Manage your budget – costs and expenses • 10 Keep your sponsor in the loop of important developments, particularly if it affects the outcome of the event or their level of participation. They should never be the LAST TO KNOW. This will help ensure you reach your d esired fi nancial go als and allow you to show financial responsibility to your sponsors. ©2016 Austin Group Consulting.llc