12 Step Approach to Sponsorships | Page 11

12 Step Approach to Sponsorships

Questions to Consider as You Begin
While you likely do not have the answers to these questions when
you start, it is beneficial to consider them as you begin planning
to help guide you as you proceed through each step.
1. What type of activity are you doing?
2. Why (purpose) are you doing it?
3. How/what kind of activity will you do?
4. Who benefits and how?
5. Where will it be? (location, venue)
6. How long is it? (hours, days)
7. How much will it cost?
8. How much do I want to make/profit?
9. What marketing approach will you use?
With that, let’s get started “cracking the code.”

v

©2016 Austin Group Consulting.llc