10K Indian Voices- Sannam S4 2021 - Page 6

INSIDE LOOK AT THE DATA : WHO , WHAT , AND WHERE
SANNAM S4 GROUP | YOUR VOICE MATTERS
10K INDIAN VOICES

INSIDE LOOK AT THE DATA : WHO , WHAT , AND WHERE

BACKGROUND AND CONTEXT India is the world ’ s largest democracy with a young , entrepreneurial population , making it a country with a bustling labour force . India continues to be an attractive and important ‘ source country ’ for students seeking to study abroad . The 10K Indian Voices survey is a unique , one of its kind survey , boasting 10,000 respondents , the largest sample size , of Indian Gen Z students to date ( aged 18-23 years , born between 1998-2003 .)
GAIN INSIGHTS In this survey , we deep-dive into the lives of Indian Gen Z students , to better understand their hopes and desires from higher education . For us to get a closer read on this target audience with respect to higher education , it is key to holistically understand them - how they spend their time , their likes , dislikes , who inspires them , their views on sustainability and what their future aspirations are . Our aim in collecting and sharing this data is to enable higher education universities to better meet the needs and understand these aforementioned aspirations of their target audience , students .
TIMELINE The survey was undertaken during 2020-21 , with multiple stages involved :
• October 2020 - January 2021 : Testing phase and initial responses
• February 2021 - August 2021 : Final survey roll out
SURVEY PLATFORM AND OUTREACH METHOD The survey was initially hosted on Google Forms and then Typeform ( with the form being embedded on Sannam S4 Group ’ s website and subsequently , ads being posted on social media platforms to target students to fill out the survey form ).
SAMPLE SIZE A total of 11,060 responses were received . After consolidation , 9,963 unique responses were validated and accepted .
FUTURE OUTLOOK OF THE 10K SURVEY This 10K survey would serve as the baseline for future surveys , to map changes in students aspirations , influences and motivations . Sannam S4 Group will apply these learnings to launch similar surveys in other geographic locations .

YOUR VOICE MATTERS

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