10K Indian Voices- Sannam S4 2021 - Page 4

EXECUTIVE SUMMARY
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

EXECUTIVE SUMMARY

The 10K Indian Voices survey was designed to capture the sentiment of a student cohort representative of the largest youth population in the world . The groundbreaking survey – one of the biggest of its kind – explores how the so-called ‘ Generation Z ’ demographic in India perceives the world around them through the lens of academic and professional aspirations , the influence of social media , social activism and sustainability , and the impact of the pandemic .
The findings of our 10K Indian Voices survey indicate a shift in perspectives – while the desire to study at a branded university that results in promising professional prospects remains firmly in place , a keen awareness of global challenges with regards to hunger and poverty has emerged , along with the role youth can play to help address them .
AMONG THE KEY FINDINGS :
A SHIFT IN ACADEMIC PERSPECTIVES
• Many in the surveyed group aspire to pursue a career of choice , rather than be limited to more traditional professional pathways that ensure a high salary or networking opportunities
• In a similar vein , there is a growing desire to pursue their passion through higher education
• However , at the same time , many survey respondents want to study at a renowned university and , after graduation , work at a reputable company
GREATER AWARENESS OF THE WORLD AND ITS CHALLENGES
• Ninety-three percent of survey respondents said they thought about sustainability daily , with Quality Education , Zero Hunger and No Poverty seen as the most important SDGs
• Making a difference in the world was cited by survey respondents as a priority
• In addition , survey respondents expressed passion about social causes

YOUR VOICE MATTERS

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