10K Indian Voices- Sannam S4 2021 - Page 36

KEY FINDINGS : NEWS SOURCES
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

KEY FINDINGS : NEWS SOURCES

Aside from social , digital , traditional media , family and friends are trusted ‘ news sources ’.
WHERE DO YOU GET YOUR NEWS FROM ?
MOST CREDIBLE SOURCE OF NEWS
• Overall , social media is the most credible source of news for both male and female students followed by newspapers , digital news outlets , family and friends .
• Of student participants who selected only 1 option , 70 % cited social media as their primary source of news .
• After social media , female students relied more on digital media , whereas , male students relied more on family and friend sources .
• After social media , students from Eastern and Northern India relied more on digital news outlets , whereas students from Southern and Western India skewed more towards family and friends .
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