10K Indian Voices- Sannam S4 2021 - Page 35

KEY FINDINGS : TIME SPENT ON SOCIAL MEDIA
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

KEY FINDINGS : TIME SPENT ON SOCIAL MEDIA

A ‘ digital native ’ generation spending 1-4 + hours on social media looking for news , learning , activism and more .
IN A DAY , ON AN AVERAGE , HOW MUCH TIME DO YOU SPEND ON SOCIAL MEDIA ?
18 %
21 %
61 %
• More than three-fifth of students spend 1-4 hours on an average in a day on social media platforms
• About one-fifth of students spend more than 4 hours on an average in a day
1-4 hours 4 + hours Under 1 hour
WHAT DO YOU USE SOCIAL MEDIA FOR ?
SOCIAL
NEWS
STUDYING
ACTIVISM
PROMOTIONS
MARKETING ACHIEVEMENTS
Instagram
31 %
24 %
18 %
14 %
6 %
7 %
Facebook
30 %
24 %
19 %
13 %
7 %
7 %
Snapchat
30 %
24 %
17 %
15 %
7 %
7 %
LinkedIn
28 %
24 %
19 %
13 %
7 %
9 %
Twitter
28 %
25 %
18 %
15 %
7 %
7 %
Tumblr
29 %
24 %
16 %
16 %
8 %
8 %
Apart from connecting with peers , social media has become a major source of credible news , as an avenue for learning and for garnering activism .
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