SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES
KEY FINDINGS : TIME SPENT ON SOCIAL MEDIA
A ‘ digital native ’ generation spending 1-4 + hours on social media looking for news , learning , activism and more .
IN A DAY , ON AN AVERAGE , HOW MUCH TIME DO YOU SPEND ON SOCIAL MEDIA ?
18 %
21 %
61 %
• More than three-fifth of students spend 1-4 hours on an average in a day on social media platforms
• About one-fifth of students spend more than 4 hours on an average in a day
1-4 hours 4 + hours Under 1 hour
WHAT DO YOU USE SOCIAL MEDIA FOR ?
|
SOCIAL |
NEWS |
STUDYING |
ACTIVISM |
PROMOTIONS |
MARKETING ACHIEVEMENTS |
Instagram |
31 % |
24 % |
18 % |
14 % |
6 % |
7 % |
Facebook |
30 % |
24 % |
19 % |
13 % |
7 % |
7 % |
Snapchat |
30 % |
24 % |
17 % |
15 % |
7 % |
7 % |
LinkedIn |
28 % |
24 % |
19 % |
13 % |
7 % |
9 % |
Twitter |
28 % |
25 % |
18 % |
15 % |
7 % |
7 % |
Tumblr |
29 % |
24 % |
16 % |
16 % |
8 % |
8 % |
Apart from connecting with peers , social media has become a major source of credible news , as an avenue for learning and for garnering activism .
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