10K Indian Voices- Sannam S4 2021 - Page 32
SANNAM S4 GROUP | YOUR VOICE MATTERS
10K INDIAN VOICES
KEY FINDINGS : PREFERRED SOCIAL MEDIA PLATFORMS
A review into social media platforms that are clear winners as a preferred mode of outreach .
WHICH SOCIAL MEDIA PLATFORMS DO YOU USE ?
Instagram is the most popular social media platform used by 96 % of respondents followed by Facebook , Snapchat , LinkedIn and Twitter .
Snapchat is the second most used platform by female students , whereas male students prefer using Facebook .
Facebook is the second most used media platform in Eastern and Northern India , Snapchat is the second most used platform in Southern and Western India .