10K Indian Voices- Sannam S4 2021 - Page 29

KEY FINDINGS : KEY INFLUENCES
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

KEY FINDINGS : KEY INFLUENCES

While political leaders and celebrities remain distant , Indian students look inward to shape their life ’ s outlook - with deepest influences being personal experiences , peer groups and family .
WHAT HAS INFLUENCED YOUR OUTLOOK ON LIFE THE MOST ?
PERSONAL EXPERIENCES
Three-quarters of participants cited personal experiences as the most important factor that influence their outlook towards life , followed by friends / social circle and family .
After personal experiences , female students skew more towards family , whereas male students skew more towards being influenced by peers and social circle .
Personal experiences , peers , family are geography-agnostic as influencing factors and apply across regions .
* Percentage is higher than the sum parts by gender due to difference in sample size as some respondents did not specify their gender
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