10K Indian Voices- Sannam S4 2021 - Page 28

KEY FINDINGS : HOW ARE LEADERS PERCEIVED ?
SANNAM S4 GROUP | YOUR VOICE MATTERS
10K INDIAN VOICES

KEY FINDINGS : HOW ARE LEADERS PERCEIVED ?

USA , Canada , India and New Zealand ’ s leaders have improved their country ’ s reputation , but where the buck stops for students is favourable immigration policies .
WHICH LEADER BELOW YOU THINK ENHANCED THEIR COUNTRY REPUTATION THE MOST ? NPS - Net Promoter Score
Joe Biden Justin Trudeau Narendra Modi Jacinda Ardern Scott Morrison Boris Johnson Xi Jinping Donald Trump
+ 32 % + 18 % + 17 % + 16 % + 4 % + 2 % -29 % -37 %
• ~ 90 % students agree that leaders affect the perception of immigration . Leadership ’ s stance on immigration has been observed to directly affect students interest in the country .
• Student perception for Joe Biden , Justin Trudeau , Narendra Modi , and Jacinda Ardern is highly positive ( note that this is prior to US ’ s exit from Afghanistan - Joe Biden ’ s rankings may have changed now ).
• Negative perception towards leaders such as Xi Jinping and Donald Trump is primarily due to the geo-political , trade , economic factors that may have impacted India .
DO YOU THINK POLITICAL LEADERS CAN DAMAGE THE PERCEPTION OF HOW WELCOMING A COUNTRY IS TOWARDS IMMIGRANTS ?
28 % 61 % 9 % 1 % 28 % - Agree strongly 61 % - Agree 9 % - Disagree 1 % - Disagree strongly
Note : Students were asked to give positive , neutral , negative rating to each leader . Ratings were used to calculate Net Promoter Score ( NPS ) i . e . % of positive - % of negative . % of neutral is ignored .
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