10K Indian Voices- Sannam S4 2021 - Page 25

KEY FINDINGS : INTRINSIC MOTIVATIONS
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

KEY FINDINGS : INTRINSIC MOTIVATIONS

Gen Z Indians are motivated by the desire to make the world a better place and aspire to study at a renowned university or work at a reputed company .
WHAT MOTIVATES YOU THE MOST ?
11 % - Activism on Social Media 14 % - Movies , TV Shows , Music 15 % - Books
23 % - Aspiration to study at a renowned university / work for a reputed company 37 % - The desire to make the world a better place
~ 11 % of respondents are motivated through the power of social media and activism
~ 30 % of respondents find books , movies , TV shows , music etc . not only as a medium to learn but also to unwind ( as a source of entertainment )
~ 60 % of respondents reflect a positive sentiment to change the world and to study at a renowned university or work at a reputed company . Potential linkages between being able access high quality education and being able to making the world a better place
QUALITATIVE INSIGHTS Global pop culture influences are big . Here is a quote by an Indian student on the Korean music band BTS : “ I aspire to become a renowned professional dancer ! I watch and follow artists who do a lot of hard work , day and night . Korean boy band BTS really motivates me to put in more efforts than I usually do .”
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