TIME SPENT ONLINE 60 % of students spend one to four hours on social media platforms and 18 % spend more than four hours . This calls for an urgent need for HEIs to tap into online media platforms for outreach - that ’ s where they are most likely to find their prospective students .
POPULAR SOCIAL MEDIA PLATFORMS USED 73 % of students use two or more social media platforms . Instagram is the most popular social media platform used by 96 % of respondents followed by Facebook ( 50 %) and Snapchat ( 42 %). HEIs must keep visual , evocative means of reaching out to students via popular social media platforms .
DIVERSE ACTIVITIES ON SOCIAL MEDIA Apart from social networking , social media has become an important lifeline . It doubles up and acts as :
1 . A major source of news 2 . An avenue for learning 3 . A means for activism
HEIs need to recognise that ‘ social media ’ is not just for the social , it ' s for learning , it ' s for updating oneself with news , to build communities .
How can HEIs devise creative ways to leverage social media for circulating news , learning and building community bonds ?