SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES
MEET YOUR AUDIENCE : GEN Z AT A GLANCE
AN INDIAN GEN Z STUDENT ’ S PERSONA : MEET SHIKHA * Shikha is a 19 year old , who grew up in the Southern port city of Visakhapatnam in Andhra Pradesh . She is a second generation engineer and her parents wanted her to gain the technical skills that an engineering degree brings . Shikha is pursuing Mechanical Engineering from National Institute of Technology , Surathkal .
Studying during the pandemic was a challenge for her , she found her attention span dwindling and her screen time had become excessive . Often , her entertainment modes also involve additional screen-time she loves watching Hollywood movies on Netflix and likes grooving to Korean songs by BTS .
Being an engineer by profession , she is an explorer at heart . So , she pursued an internship with an education NGO - Teach for India , during her undergraduate degree . She feels passionate about social justice and feels that India lacks high quality education for most . The pandemic has made her realise that basic services like health and education are the bare minimum that youth should really demand , from governments .
Apart from engineering , she has heard about newer subjects like ‘ Liberal Arts ’ booming in India . Shikha was moved by reading ‘ I am Malala ’ - while she finds leaders like Malala and Alexandria Cortez motivating , she is closest to her youngest sister and mother .
Shikha ’ s ultimate dream is to be a financially independent young woman and is exploring MTech courses abroad . Her preferred countries are New Zealand and Australia , as she has heard among the Indian diaspora abroad that US work visa permits are becoming tougher by the day . Shikha has worked on strengthening her Linkedin profile as it ’ s her go-to avenue for knowing about newer opportunities and for learning
* The persona is representative to bring to life some key findings from the survey