10K Indian Voices- Sannam S4 2021 - Page 13

MEET YOUR AUDIENCE : GEN Z AT A GLANCE
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

MEET YOUR AUDIENCE : GEN Z AT A GLANCE

AN INDIAN GEN Z STUDENT ’ S PERSONA : MEET SHIKHAR * Shikhar is 21 years old , living in the metropolitan city of Pune . He has completed a Bachelors in Business Administration from the Symbiosis Centre of Management Studies in Pune . Coming from a humble background and being the only child , he aspires to make it big and to make his parents proud one day .
He wishes to pursue a Masters in Business Administration abroad and is exploring countries like Canada , Australia and Singapore at the moment . Since graduating during the pandemic , he didn ’ t have much of a college life and didn ’ t get a chance to meet his classmates and interact with them . In fact his graduation was online ! Overall , his graduation experience was bittersweet - he liked waking up and being able to attend classes online but the pandemic has taken a toll on his mental health as he worries about his professional future . He has little information on proceeding with university applications and with a ‘ something is better than nothing ’ approach , he has decided to take up a campus placement internship .
Shikhar loves spending time on Instagram - a platform that he feels is relatively clutter-free , compared to other social media platforms . He loves knowing what his friends are upto but often finds news and calls for activism on Instagram that his friends circulate .
Although Shikhar graduated , he feels that he doesn ’ t possess the skill sets to convert his current internship at Bajaj FinTech into a full time job . So , he has enrolled in a Business Analytics programme on Coursera and has taken up an Unacademy subscription . He intends to appear for Indian competitive exams for management programmes . He likes the flexibility that these platforms offer . His biggest goal is career growth and he is trying to self-learn to be able to make his next big education move .
* The persona is representative to bring to life some key findings from the survey .
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